This site is the online George Art Jewels online store (hereinafter referred to as the “e-Shop”) of the Business Entity under the name “GREEK ROOTS JEWELLERY L.P.”, VAT No.:802300215, GEMI number 173913501000, located at 12 Dionysiou Areopagitou Str., Athens 117 42 Greece (hereafter “Company”).

These General Terms and Conditions (hereinafter referred to as the “General Terms and Conditions”) are intended to express, in a clear and understandable way, based on the principle of good faith and the provisions governing and regulating the Company’s relations with the individual visitor and/or customer of the e-Shop, in accordance with Law 2251/1994 on “Consumer Protection Act” and in particular the provisions regarding distance sales and Law 2472/1997 on “Protection of individuals from the processing of personal data”, as are currently updated.

Each entry, browse and transaction on this e-Shop, makes you a visitor and/or customer of the e-Shop. Before you browse the e-Shop, please confirm that you have read and understood these Terms and Conditions and that you accept them as any use and/or transaction you may have with the Business Entity through the e-Shop implies your full and unconditional acceptance of these Terms of Service.



For safe navigation in the e-Shop as well as for the security of your related transactions, the Business Entity takes all appropriate measures by adopting modern high quality security standards in line with market trends such as the high level of Secure Socket Layer (SSL) encryption technology by THAWTE set up during the introduction of sensitive personal data offering 256-bit encrypted communication. Please be advised that we do our best to protect your personal data and that Safe Browsing at the Store as well as password protection in your personal account is also up to you.



Products sold by the e-Shop are products of the Business Entity (hereafter “Products”). The features and other accompanying elements (for example, the existence of a guarantee, the identity, any instructions, etc.) of the products sold are available and you can find them by following the search instructions listed in the Store and by clicking on the name of the corresponding product. The prices on the relevant catalogs next to each product include VAT, currently (24%). These prices refer to the products and quantities that are available in the Business Entity’s warehouse, while the e-Shop reserves the right to readjust the prices without notice.


Products Price

The prices on the relevant catalogs next to each product include VAT (24%). These prices refer to the quantities available in the warehouse of the Business Entity, while the store reserves the right to re-pricing.

The discounted prices and promotions are only applied to online orders from and do not apply to purchases from the physical store of the business.


Order Place/Cancel

Submitting a Product Order is a binding purchase proposal for these Products in the total price displayed on the order, including VAT, packing and shipping costs, other applicable charges and any discounts you are eligible as visitor/customer. Your order is completed by accepting it from the Business Entity by sending a confirmation email to you at the email address you provided when you submitted this order.

In the case you do not receive a confirmation message for your order, please contact immediately the e-Shop in [email protected] to ensure that your order has been  successfully completed.

The e-Shop uses a mechanism to cancel an order (wholly or partially) already registered and not yet delivered. For any cancellation of an order (in whole or in part) you should send an email to [email protected]. This feature is offered to you by the time we inform you about the sending of your order. After this time, it is not possible to cancel the placed order.


The payment of each order is executed with absolute security using a VISA and MASTERCARD credit card of any bank via SSL (Security Certificate & SSL Technology) Security Protocol, which is verified via the VISA and MASTERCARD 3D Secure Network. Payment is also possible through a secure PayPal transaction or cash on delivery.

The Business Entity has taken all necessary measures to secure transactions using your credit card. However, if your credit card has been fraudulently used, your transaction may be canceled upon your request to the Bank that has issued your credit card, which should investigate your complaint or allegation. For this reason you are obliged as soon as you realize that a fraud attempt has been occurred to inform immediately the Issuing Bank so to undertake all necessary actions to cancel or prevent the usage of your credit card by any unauthorized person.


Way – Time – Cost of shipment

The products are of excellent quality, complying with the international quality and design specifications, are carefully packaged and are immediately delivered on the Business Entity’s premises. If you declare this when submitting your order, Products may be sent to you at your own expense through a courier service at the latest within 10 days of the date of confirmation of your order, at the address you have indicated at the time of submission your order. Shipments will take place daily, except Saturdays, Sundays and public holidays.

The timing of dispatch of the Products is subject to the availability of the items ordered in the e-Shop’s warehouse as well of the occurrence of force majeure (e.g. bad weather, strikes, etc.), in which case we will inform you by e-mail or telephone in order to tell us if you wish, under these circumstances, to complete your order.

For non-E.U. countries, the product’s custom clearance is an extra cost charged to the recipient. Custom clearance charges vary depending on the applicable taxes of each country.


Promotional Messages

The e-Shop allows you/your guests to choose to be informed about the Business Entity’s new Products and any other offers and services of the Business Entity by sending advertising or newsletters to the email or postal address you have requested. The e-Shop will in no case use the above-mentioned service abusively. You are always given the opportunity to discontinue this service by sending a request to [email protected].



Any visitor/customer of the e-Shop may contact the Store by telephone or in writing electronically at [email protected] or by post to the address of the Business Entity listed above.


Intellectual and industrial property rights

Except for explicit exceptions (third party copyrights, affiliates, and copyrights), all content on the site, including images, graphics, photographs, drawings, texts, overall appearance, services and Products and generally the entire e-Shop are intellectual property, industrial designs, distinctive features, signs, symbols, signs and trademarks and service marks of the Business Entity, its affiliated companies and businesses, and its suppliers are protected by the relevant provisions of Greek and European law and international conventions. Other products or services that may be mentioned in the e-Shop and bear the trademarks of their respective organizations, companies, affiliates, agencies, associations or publications are their own intellectual and industrial property and therefore bear their own responsibility.



By accepting these terms & conditions and browsing the e-Shop, the visitor/customer declare responsibly that are legally qualified to enter into this agreement as well as make use of the e-Shop under the terms and conditions set forth herein. Also, as a visitor/customer of the e-Shop, you agree and accept that you are responsible for any use of the e-Shop and of your account.


Applicable Law

The Business Entity and the e-Shop reserve the right to modify or renew in writing these T&C without notice, which will be effective from the date of their posting to the e-Shop. Failure to exercise any right of the Business Entity may not be construed as a waiver of that right.


Other Terms

Navigating, using and trading with the e-Shop is governed by Greek law, the law of the European Union and the relevant international treaties. Any dispute arising during navigation, use and transaction with the e-Shop is being brought to the jurisdiction of the competent courts of Athens, Greece.

Any provision of these terms becomes legally inapplicable, it shall automatically cease to be valid and shall be withdrawn from the present, without in any way undermining the validity of the other terms.


Electronic Dispute Resolution

The Business Entity, complying with Regulation (EU) No 524/2013 of the European Parliament and of the Council of 21.5.2013 on the online resolution of consumer disputes, Directive 2013/11/EU of the European Parliament and of the Council on alternative dispute resolution of consumer disputes and Ministerial Decision No. 70330cc. (Gazette B ‘1421/2015), informs you of the possibility of out-of-court settlement of any dispute relating to your transactions with the e-Shop through the European Commission’s online dispute resolution platform,

Any provision of these terms becomes legally inapplicable, it shall automatically cease to be valid and shall be withdrawn from the present, without in any way undermining the validity of the other terms.